| NEWS:
October, 2007
Integrating Globalization into our Marketing Strategy
As the world rapidly evolves in light of globalization, the Marketing Department at SDIT has realized the potential impact of this trend and has therefore taken steps to increase its focus on ensuring that the future of the company is bright within the global offshoring industry.
Just within the past few months, SDIT has substantially increased efforts to research and strengthen our long term marketing strategy. These efforts have not only benefited the Marketing Department, as it allows staff to remain up to date on changes in the IT offshoring industry, but has also given SDIT a greater creative edge in creating and implementing new ideas with which to maintain and grow existing clientele, especially in North America. A large portion of this work has been to find advertisement solutions that meet or surpass our strict criteria, and we are happy to report that our efforts have not been fruitless. Thanks to the hard work of our staff, we currently have three significant campaigns already in progress. However, this is only the beginning of our long term plan as our marketing staff continues to research and implement other projects to increase the presence of SDIT in the offshoring world.
Our current list of North American clients in our target consumer base is only the beginning, as SDIT gaps the bridge between being a quality domestic outsourcer and s sophisticated global software outsourcer. All this while, we have also been maintaining a more global outlook by keeping up to date on the IT offshoring markets where our other customers are located, such as Europe and Australia. With the multitude of successes within our domestic market, giving SDIT stability in China, we are now ready to expand our reach further. Our goal is to not only help our domestic clients but also our global clients by providing them with innovative solutions of the highest caliber as they shift their focus towards becoming a global brand in these modern times as well.
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