Zsoft Endeavors for China's Software Outsourcing Branding in China

Event date: 23rd November, 2006
Event place: Beijing, China

Zsoft (Beijing Zhongguancun Association in china), a Beijing-based non-profit software organization, announced to the world: the fourth Software Outsourcing Summit, research on the development significance of making Zsoft and its member organizations who are marketing their offshore software businesses globally, to be famous all over the world has been a primary service especially in china’s capital Beijing where the Olympic games of 2008 event will be held.

In 2005, Beijing accounted for 39% of China's USD 780 million worth of software outsourcing business. According to McKinsey the total IT service, including software outsourcing in China, will grow to USD 6.8 billion in the year of 2007. Nowadays, Country branding is important as a proxy for customers who do not have much experience with branded products.

Many businesses and corporations world-wide are beginning to believe that the software park holds valuable offshore outsourcing opportunities. Therefore it is quite necessary to sustain the government in China in a great endeavor to make a China and Zhongguancun brand. Professional place to be brand famous in order to raise the brand reorganization and profit will help the member organizations compete at a same level with US-based software outsourcing and service businesses which grow amazingly fast.

For many cities in USA, especially in mid-sized cities, China’s brands are unknown to them. Only a few people think that they know about China, they have preconceived ideas of very low-price products, low quality software products and fake goods. Therefore, Zsoft ,together with its member corporations should provide offshore software projects to establish “Made in China” into a competitive brand, which means good quality, and which means trustworthy; one that all IT buyers throughout the world would be eager to work with.

Many American companies intended to invest in China are not experts in understanding the Chinese market and companies. SME American corporations are too motiveless to get a good impression of the China’s software market by traveling more than 10 thousand miles. They also have no idea of the savings they can get from outsourcing to this country. Zsoft will provide the right answer to those US corporations with such problem, and provide a good track to enter China’s market confidently and with peaceful mind. We will build eight channels that connect the US and China markets with ”Project”, “HR”, “Communications”, “IT Products”, “Market Intelligence”,” Branding”, “Consulting”, as well as “Venture Capital”. This kind of market channels will in future serve as a positive purpose connection of Sino-US relationships which are the primary materialization of good business opportunities.

Companies in countries like Japan and Singapore have achieved success. This kind of software development model is intended to apply every effort from Zsoft to provide opportunities to those member corporations to market themselves in the US market.

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